I help turn
start-ups
into
scale-ups
into
unicorns.

With 16 years’ experience, I unlock post Product Market Fit companies’ next stage of growth by increasing business, team happiness, and revenue.

  • Yara is one of the top growth professionals in the world, which is why we invited her to speak at the GrowthHackers Conference. Her presentation showed a depth of knowledge and experience that explains the incredible results she has been able to drive.

    Sean Ellis
    Author of Hacking Growth

  • Yara is a master of leadership, management, and changing people's and companies' mindset to enable the growth of the organization as a whole.

    Kirill Bigai
    CEO & co-founder of Preply.com

  • Yara has an astonishing ability to see the whole system needed for a company to grow. If a company is serious about taking their growth to the next level, in a smart, sustainable and customer centric way, Yara should be their top choice.

    Hilde Dybdahl Johannessen
    Design Strategist Growth, Co-Founder & Investor at Fellow Fools, Norway

  • Yara is one of the most transformational talents that I've had the opportunity to work alongside. Someone that you can count on to deliver outstanding results, consistently. Her knowledge of Growth techniques, her capabilities in Digital Marketing and her ability to think strategically are all genuinely world-class.

    Professor Mark Logan OBE
    Chief Entrepreneurial Advisor to Scottish Government

  • Yara’s contributions have profoundly and positively affected me. As a manager seeking personal development and a fresh perspective on marketing strategies, her sessions helped me enhance my leadership skills, improve my time management, and get many ideas on how to grow my team and my productivity.

    Natalia Zhukova
    Head of Marketing, Market Research, Semrush

  • A truly inspiring, forward-thinking leader with incredible vision, Yara has an uncanny ability to drive Growth across different businesses - no matter what stage. She developed her own methodologies and formulas, combined with great instincts and a long term vision which she delivers flawlessly through her teams.

    Carolina Vicente
    Chief Growth Officer | Startup & scaleup advisor | Google | HelloFresh | ASOS

  • Yara is a true master of Growth Science. Very intelligent and analytical she works systematically to build an efficient growth engine.

    Karl Munthe-Kaas
    Co-founder and CEO of Oda

  • One of the most gifted and insightful growth operators I have come across. The results have been significant, driving YoY growth of circa 40-50% and transforming the organisation, mindset and skills of a large growth team.

    Rebecca Moore
    Chief Operating Officer at Simple Online Healthcare

  • Yara belongs to those wise and effective leaders who can impact and empower organizations and individuals. Her fluency in psychology, team integration and people development, together with her strategic and tactical focus, make her a desired growth leader and mentor people trust and want to follow.

    Sergey Lukyanov
    Co-founder, Head of Product Design @ Preply

  • Yara was a keynote speaker at The Shift, in Oslo, Norway. Her presentation on Growth and Culture blew most of the attendees' minds. Extremely well structured and full of high-quality content, it had that wow-factor you're always looking for, but rarely get. I would not hesitate to recommend Yara to speak at any conference.

    Lucas H. Weldeghebriel
    Founder & CEO @ Shifter

I have driven significant, demonstrable growth as VP Growth, and Chief Growth Officer for both B2B and B2C products:

  • 30x growth for Skyscanner in 8 years

  • 3x growth for Preply in 2 years

  • 3x growth for Oda in 2 years

My advisory work extends to a range of clients including:

  • SEMRush

  • SoundCloud

  • DNB Bank

  • Prolific

  • Clikalia

  • Orbit startups

  • ProductHackers

I'm native Italian, fluent in English and Spanish, and have lived and worked in the UK, Singapore and Spain.

How I help you

  • Consulting & mentoring for new leaders & execs

    One-to-one advisory programmes for new managers transitioning from individual contributor roles, heads of product and growth, and C-level execs, to guide leadership through the challenges of scaling up and unlocking the next level of expansion.

  • Fractional/Interim VP of growth

    I help companies bridge the growth-gap by stepping in as an interim VP of Growth. I'll set up a framework for the growth strategy, structure and culture required to unlock scale-up growth.

  • Growth workshops & retreats

    Single or multi-day workshops on growth structure, growth psychology, and growth leadership. These empower teams and small divisions to organise optimally and pave the way for growth.

  • Company & conference talks

    I have spoken at various companies and conferences, and have appeared on many podcasts. I do this in any of my three languages: Italian, English, Spanish.

Learn more about my services

Who do I help?

  • New managers transitioning from individual contributors to leadership roles

  • Head of Marketing/Product/Growth Leaders

  • Emerging leaders with scale-up challenges

  • Co-founders

  • C-suite Executives

What areas do I cover?

Strategic Development

Designing and refining a product-led growth strategy, establishing key performance indicators, and creating growth models and loops. Identifying key growth drivers in areas like user acquisition, activation, retention, and monetisation.

Practical Execution

Speeding up development by implementing established growth frameworks and tactics. Directing teams towards tangible results through comprehensive data analysis, research, and experimentation.

Growth Enablement

Identifying and bridging gaps in enablement, and formulating a roadmap equipped with the necessary tools, tech, data insights, and frameworks to sustain and amplify future growth.

Team and Process Building

Setting up robust growth processes, rituals and operations. Advising on team structure and recruitment, alongside mentoring existing team members.

Growth Psychology

Feedback management, stress, burnout, cognitive reframing.

I’ve helped dozens of companies grow via my mentoring, workshops, talks and VP Growth leadership:

clikalia